While a business letter should be professional and polite, it doesn't have to be so stiff that reading it is awkward, or worse, you come off as rude and self-important.
Here's how to craft one that sells. MindaZetlin What do you do when you need to hire an employee? Write a quick description of the job then post it to the handiest online job board?
You should be thinking like a marketer. Here's how to go about it: While a giant job board may attract millions of visitors, it might not be the best place for your job ad, any more than the site with the highest overall traffic is necessarily the best place for your product ad.
In both cases, it's better to pick a site that will reach the specific audience you want. The best side for a job ad will vary, depending on the type of job and its location. To find them, try pretending you're a qualified job-seeker yourself and do a few searches, he suggests. Another strategy is to ask professionals in the field you want where they would look if they were job-hunting.
Check out the competition. That means paying attention to things like keywords--what terms are your ideal candidates searching for? You can try using online keyword tools to find out, although they may not index terms on all job board sites.
You might learn more by looking at other companies' ads for the position you're seeking to fill. Review several of these and you should get a feel for which keywords seem most relevant. Write an ad, not a job description. A job ad's primary purpose is getting the right person to click 'apply.
Instead, think about structure and use subheads and bullet points. The ad should be divided into clearly labeled sections, for instance one on the job responsibilities, one on the qualifications of the ideal candidate, and one on the application process.
Pick the job title carefully.
Here's a little secret: The title you put in your ad doesn't have to be exactly the same as the title a new hire will actually have. Almost the sole purpose [for the listed title] is to show up in search results, so it's important to understand the terms that candidates might be searching for.
Use your ad as a screening tool. Add a very specific instruction. Another way to lessen your workload--especially if you're looking for a detail-oriented candidate--is to include a very specific instruction somewhere in the middle of the copy.
For instance, write that you will only look at the application if the email contains a particular word or phrase in its subject line.
It may feel like you're being slightly sneaky, but as Overell points out, "All you're dong is filtering out the people who haven't read the ad carefully. Now have someone else read it. But it will help to have a few different people in the company read it to make sure it's clear and says what you want it to say.
That way, "You can find out how the ad might be interpreted by someone looking for work," Overell says. Make sure everyone gets an answer. Before you post the ad, set up a system that will ensure every applicant gets a response.
It doesn't have to be a personal response--though of course that's always best. Even an auto-responder that thanks them for applying and says you will get back to them by a certain date if you're interested in learning more about them is a whole lot better than no response at all.
Why should you care about the feelings of a faceless mass of job applicants? When you have to say no to a good customer.
Apr 1, Like this column?
Sign up to subscribe to email alerts and you'll never miss a post.Opening paragraph: State what position you are inquiring about; how you learned of the organization or position, and when you will be qualified for the position. 2nd paragraph: Tell why you are interested in the position or type of work the employer does (Simply stating that you are interested does not tell why, and can sound like a form letter).
This welcome email example does a great job of introducing Syed’s brand and laying down strong groundwork for a relationship with the reader, but he takes it one step further by promising his reader helpful premium content as a “thank you” for signing up for emails.
Since The Prepary is all about the job search, we’re talking about using cold emails to express interest in a certain company or job. Note that I consider a 2nd-degree connection to someone (or a person you’ve gotten an introduction to) more of a “warm email” and will cover those in a future post.
The email is often the last step in a larger process of doing research, reflecting on what you want, and planning your overall job search plan. The articles that accompany the examples often give more advice and information on how to reach out and plan more effectively before and after you send the email.
10 Tips on How to Write a Professional Email Best Practices for Emailing Staff and Colleagues. Share Flipboard Email Put your main point in the opening sentence. Most readers won't stick around for a surprise ending. Learn How to Write a Business Email for Formal and Informal Situations. The first email could be your only chance to make an impression on a potential employer, and it can showcase your strong research, communication, and writing skills all in one shot — if you do it right.