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Compare these countries as possible future locations for Burger King. When entering another country, discuss the advantages and disadvantages that an international restaurant company, specifically Burger King, would have in comparison with a local company in that market A bit over 60 percent of the Burger King restaurants are in its Americas Region United States and Canada and a bit less than 40 percent elsewhere.
Should these relationship change? If so why and how? The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers.
Why do you think these conditions would be advantageous? Has this location strengthened or weakened its global competitive position?
Evaluate the Burger King strategy of using the Brazilian experience to guide its entries into Russia, but not its entry into small markets. Firstly, the firm needs to invest actively in France, which is a developed state. This implies that the French have higher purchasing power, meaning higher chances of profitability for the firm.
Due to the rapid development in the two states, the purchasing power of consumers is constantly rising. India, with a higher population should, however, be the first consideration of the two. In addition, Nigeria is one of the most populated countries of Africa.
Therefore, it would be an ideal destination compared to Pakistan, which is a politically unstable state. Question 2 When expanding to new markets, international firms tend to attract customer attention due to their strong brand names. In addition, Burger King attracts a wide range of clients of all races and sex due to their wide range of products.
The firm is also innovative, which enables it to create products designed to attract specific client groups. The firm is, however, faced with stiff competition from established local companies, which are in many cases supported by the socio-political classes in the new localities.
In addition, some of the products produced by the firm are less appealing to local populations, which consider them unhealthy, resulting in fewer clients.
Finally, labor costs in new localities have impeded the development of the firm. Question 3 The Canada and the U. Consequently, international markets hold greater potential of supporting business growth.
The BRIC countries, in particular, have high populations and medium to high-income earning populations and therefore, they provide ideal business platform. Europe and Australia are economically rich continents with populations capable of purchasing high-end products.
Question 4 First, it is notable that most of the products are youth oriented. As a result, countries with higher youth populations provide a wider market for the products. In addition, the firm closely works with distributor chains.
Consequently, the high number of shops provides high number of product distributors, ensuring the large client base is effectively reached. First, the area is mainly inhibited by Latino immigrants from South America.
This helps in spreading the brand presence, facilitating penetration of the products into South and Central America, as seen in Brazil. The proximity of the headquarters to the Caribbean and Latin America also makes it easier for the management to visit the nation to identify newer business opportunities, while clients are in good position to raise their concerns with top management.
Question 6 In as much as the company attempted to use Brazilian experience to enter Russian market, this strategy was not effective.
Firstly, Brazilians had prior knowledge of the products on offer. Therefore, it was easier for clients to adopt the products. Secondly, Brazil had a well-established distributor chain, facilitating the sale of burgers.
In summary, the experience with Brazil enabled the firm to rediscover the value of distributor chains, prompting the firm to pre- establish many outlets to aid in the sale process.Read the case “Burger King Beefs Up Global Operations” Page , answer questions 1 to 6 in page & Overviews Burger King’s international expansion history with particular emphasis on its reasons for choice of countries for operation When venturing into new markets, it is essential.
Burger King Beefs Up Global Operations Having perfected the relatively complex process of make-to-order and precisely cooked hamburgers to customers' specific requirements, Burger King established itself as a leader in the Quick Serve Restaurant (QSR) industry in the North American market.
Case Study: Burger King Beefs Up By Janet Mosha Burger King is the world’s largest chain of flame-broiled fast food restaurants.
Its core competency is its flame-broiled burgers; whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a. Case Study: Burger King Beefs Up Global Operations Question 1 When venturing into new markets, it is essential that Burger King considers several factors.
Firstly, the firm needs to invest actively in France, which is a developed state. This implies that the French have higher purchasing power, meaning higher chances of profitability for the.
Burger King Beefs up Global Operations Customer’s Name Customer’s Grade Course 17th October Burger king beefs up global operations Burger king is an internationally renowned brand of fast food and burger items which is distributed in almost every continent on the globe.
Read the case study “Burger King Beefs Up Global Operations” at the end of Chapter 12 of your course textbook. Incorporate into your analysis responses to the following questions.
You should make sure to incorporate core .